Monday, October 06, 2008

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"How did a struggling karate club of less than 100 students grow to a mind-blowing 530 students, 4 busy schools,
and 4 full time instructors
in just 3 years?"

"In fact, you'll learn ways to create your own full time and financially stable martial arts school by driving loads of eager to learn, inspired children to class!"

From: Jason Stanley
Monday 9.56am

Dear martial arts teacher and friend,

I know what it's like trying to grow your karate club and all the challenges that you face. It's a tough ship to sail particularly when you're faced with things like...

• lack of time
  
  
• lack of student motivation
  
  
• lack of a steady and regular place to train
  
  
• when you put time and energy into students who quit 6 months later
  
  
• working a 9-5 and trying to grow your school at the same time
  

What might have been your dream - your own successful martial arts school - is now a nightmare, or at best a frustration that you could do without - but you don't want to close the school after working so hard to get going do you?

These were the reasons I was reluctant to start my own school after seeing so many clubs start up and fail, or clubs just stagnate at 30 students for years and years. I'd look at other clubs and see frustrated instructors, struggling with their club trying to make ends meet...

But I'm glad I did start my own club - and I'm happy to tell you that my club is expanding like you wouldn't believe - last year I more than quadrupled my student base, which I'll tell you about below.

Anyway, just because you can teach martial arts, doesn't guarantee that you'll have a successful business. In fact you can be the best instructor in the world, but if you don't understand how to make your school work as a business, all you'll have is a part time hobby - something that chews up time and takes money out of your pocket.

The problem for most instructors is that they think they have to sacrifice the quality of what they teach to fit a business model in order to grow their school - that's not necessarily true... What if there was a business model that allowed you to...

• grow your school without sacrificing the quality of instruction
  
  
• improve your student's morale and the level of training
  
  
• empower your students to take charge of their own progress
  
  
• double your student base within 6 months or sooner

Within 18 months, I started my school from scratch in a new country (that's right, no students, no place to train, no credit available, no money and no idea what I was doing) to an active base of 90 students.

My Dojo Before...

After...

If you think that's not bad, I want to tell you something that will really blow your socks off. I learned how to create and run my school from someone who took his school from less than 100 students in 2001 to 530 students by the end of 2004!

That's a staggering 430 NEW students within 3 years!

I'll say that again - 430 new students within 3 years!

Let me introduce you to a good friend, and mentor of mine - Sensei Marco Mazzanti.

Marco has 4 clubs in Melbourne, Australia and employs 3 full time instructors...

Besides having the fastest growing organization in Australia with 4 karate schools, Marco is also the National Technical Kumite Coach for the Australian Karate Federation. A fitting position given his extensive competitive record - over 150 fights, 10 times Australian National Champion, and placing amongst the world's best several times. Marco is a 4th dan black belt in Shitoryu Karate and has been training/teaching martial arts for over 20 years.

Marco Mazzanti (far right) and his 2004 KOI World Cup Team in the Manila, Philippines.

But that's not what makes his school so successful. Being fantastic at competitive fighting and an elite athlete doesn't have much to do with marketing and running a business.

In actual fact for 6 years Marco struggled with a part time club with less than 100 students. He was frustrated and experienced all the things that 95% of school owners endure. Things that are probably very familiar to you, like:

• losing students through boredom and frustration
  
  
• losing students who are shy or less natural in their ability
  
  
• finding that the enthusiasm of your class is directly related to your own personal energy - in other words, when you have a slow day so does your class
  
  
• students not having enough personal drive to keep training
  
  
• putting time an energy into students to have them quit after a few weeks or months...

But now, Marco's business model has allowed him to kiss goodbye all that and live the dream that he once had. Now he has students that :

• are eager to attend
  
  
• are inspired to learn
  
  
• take charge of their own progress
  
  
• enjoy their training much, much more
  
  
• are well behaved without him ruling with an iron fist
  
  
• are extremely unlikely to become bored and drop out
  
  
• and he has classes that are jam-packed and charged with enthusiasm

And I'll be honest with you - I'm experiencing those exact same things with my own school because I'm following the same processes Marco put in place 3 years ago.

Just imagine going to teach class and having a room packed full of inspired children who pay close attention to what you say.

Picture what it would be like to have hundreds of attentive kids training hard in class.

What if you could convert those "couldn't be bothered" types into little karate machines, increase your student base and have your kids desiring more?

It's a lot closer than what you might think - remember I've created my school of over 100 students in less than 2 years from nothing.

The success of my own club can be attributed to many things, but the #1 thing that solved all the problems I outlined above is directly related to Marco's system. In fact it wasn't until very recently, with the success of his club, that Marco was prepared to release his secrets for success.

As Henry Ford said,

"You can't build a reputation on what you're going to do"

That's why Marco has kept his revolutionary system under lock and key...until now.

As 10 times Australian Champion and Top 4 world competitor, his reputation is second to none. He couldn't let the cat out of the bag about his school's success until he had proven it...

And if I could take his knowledge and go from nothing in a new country, with no students, no credit, no place to train and no money to over 100 students within 2 years, I'm sure you can too.

What I'm about to show you can allow you to say goodbye to your 9-5 job and run your own business...

Here's How To Put An End To A Struggling School
-- And Start Increasing Your Student Numbers Immediately

When Marco first showed me his business system, I was skeptical, but at the same time I was fascinated! I knew his school was doing well and growing quickly but I really didn't pay it much attention. Then 18 months later I visited for a training session and he told me that his student base had grown to over 350 students. That made me sit up and listen!

I've known Marco for 15 years and I literally witnessed the exponential growth of his student base while other schools struggled to pay their bills. And when Marco showed me how he did it, I was so excited to put it into action myself.

In fact I'd just started teaching here in the USA and I was struggling with all the usual things instructors face. I had around 20 students and I was teaching part time in the local community center.

But when I returned to the USA after visiting Marco, I immediately started putting into place one part of what he showed me - and within the next 12 months my student base quadrupled from 20 to 80 students!

And the exciting thing is I haven't even started with part two yet - his killer marketing plan! (More on that below.)

I hear your skepticism."This is daycare, not karate! I've seen plenty of these McDojo's out there!"

I can assure you, Marco settles for nothing but the best. His track record is testament to that.

And his teaching is no different.

And for the record, he doesn't just teach sport karate, and neither do I.

Instead he found the business model that suits his teaching style and standards, not the other way around. He hasn't sacrificed the quality of instruction, in fact he has been forced to increase the quality of instruction by maintaining a regular and systematic approach.

You might be thinking that the reason he has so many students is because of his international success as a competitive fighter? While this plays a role in attracting some new students, it isn't the foundation of why his school is so successful.

Remember Marco struggled for 6 years with one school and less than 100 students.

Now Marco has an additional 430 students within 3 years.

Something changed.

Introducing the Martial Arts Early Learning System

Marco was just like you and me - he wasn't going to give up after putting in so much hard work - possibly it was his competitive drive to keep on going that made him so successful as a business owner, but he finally found a system that worked.

He discovered a business model that will blow your mind. In it's simplest form it's a 2 part system - a 2 pronged attack on areas that are typically difficult for most instructors to work on.

1) Student Retention - a very clever way to keep more than 90% of enrolled students in class for 12 months or more.

2) A Killer Marketing System - this has been responsible for getting 15 new students through the door and on the floor each month!

With this cutting edge marketing system, you don't have to spend a fortune on advertising. In fact it's so clever that you will GET PAID for having a bunch of new prospects at your club every month!

Yes you heard right - you will GET PAID to have prospective students at your club!

How good is that?

Beats the heck out of traditional forms of advertising like spending $3000 with Yellow Pages for a full page ad if you ask me.

Isn't that incredible?

The other part is a system for retaining students - quite often the biggest challenge instructors face - but with this system 95% of Marco's students reach their first belt grading and he retains 90% of the students he enrolls for at least 12 months.

Quite simply, it's extraordinary.

"After I stopped laughing at how this system works I immediately started putting it into action for my own school - and the results speak for themselves - 100 students in 2 years."

And the incredible thing is this - I've implemented just the 1st part of his system - the retention process - I've barely started with Marco's killer marketing system! But if it works even half as well as the retention system I know I'm in for a great ride.

Without the marketing system, and just growing at the rate my school is expanding I'll have to move again shortly to a bigger premises.

When I realized the power of this approach, Marco and I sat down and decided that we'd like to show you how we do it too. We've spent months documenting the entire retention and marketing system from A-Z, ready for you to download from this web site and start implementing immediately.

It's called "The Martial Arts Early Learning System", and it shows you how to transform your struggling school into the coveted karate club that will be the envy of your peers. If you follow this system as we've laid out for you, there is no reason why you can't experience similar success.

Once you implement this system in YOUR dojo, you'll ...

• reduce the number of bored children who want to mess around and hijack your class - remember it's YOU who should be in control!
  
  
• kiss goodbye to sluggish classes with no atmosphere
  
  
• decrease the number of lazy D-grade students who don't want to learn by turning them into A's and B's
  
  
• stop watching the clock hoping for the end of class!
  
  
• drastically reduce the need for disciplinary action because your class simply won't want to mess around. After all, you are really there to TEACH karate aren't you - not to teach kids how to behave and listen - that should be automatic!

And won't you welcome

• retaining at least 90% of your new students after 12 months or more?

• a simple way to create an environment that encourages children to have fun while enjoying the many benefits martial arts training has to offer?
  
  
• an easy way to encourage and motivate students to eagerly come to class?
  
  
• a system so that kids take charge of their preparation and want to learn in order to succeed?
  
  
• a simple solution to easily introduce new instructors to your class without worrying about what they might be teaching when you're not there?

• train new instructors with ease keeping them aware of the teaching requirements at each stage?
  
  
• motivate the children to want to attend classes, so much so that parents would use "not coming to training" as an effective method of disciplining children who are misbehaving at home?
  
  
• have an excellent recruiting tool to convince prospective students and their parents of the professional approach to teaching children and the benefits of martial arts...
  
• and much, much more

Will This Really Work For My Club?

Will you get similar results?

Only you can decide that.

You're the one who'll commit and follow the system. You decide to give 100% and decide to be a success. If you don't believe it, or if you have any resentment towards success... I'll can tell you right now, you'll NEVER EVER be successful.

Why?

Because how can you become something you don't really want to be? How you can you build a club you really don't want to build?

If you resent successful clubs, but at the same time want to build your own successful club, you'll have an "inner conflict"... and where there's conflict there's struggle, not success.

However, by following the Early Learning System formula you will have a distinct advantage - you'll have all the tools you need to market your school and teach with success.

If you'd like to put an end to the dismal rate at which your school has been growing...

If you'd like to be able to quit your full time job and experience the freedom of owning your own business...

If you'd like to take control of your club and make your students take charge of their progress...

If you'd like to send hundreds of eager to learn students to your classes, I've got good news for you...

You can say goodbye to all the frustration and welcome a systemized, proven approach by taking advantage of one of these 2 offers...

The following package is for those people who want to find out what this system is all about. It's a chance for you to get into the mind of a hugely successful karate school owner, see how the systems work and implement them for your own business. This package is specially designed for those people who have time on their side and can spend time developing their own versions of the systems described.

The Martial Arts Early Learning System SILVER PACKAGE

At $147 this is an incredible deal - some web sites charge you $100 per month in order to show you how to grow your school. That's $1,200 /year - ouch! But with the Martial Arts Early Learning System, it's around 10% of that price - $147.00 - a drop in the ocean considering what it can do for your business. Plus you get all the bonuses mentioned below valued at $641.00 for just US$147.00! Click here to order the Martial Arts Early Learning System Silver Package

Next, If you're one of those people who goes for something full on - then this is for you. In this system below, you get everything contained above in the Silver Package, but you also get the actual documents and samples of the systems that I use in my own karate club.

In other words, you'll have sample documents ready for you to adapt quickly and easily for your own studio. You won't have to create them from scratch like you will with the Silver Package - this can save you days and days of computer work.

You'll get the exact documents and systems that I put together for my own club based on Marco Mazzanti's Early Learning System.

We want to give you everything you'll need to be a success. So we're throwing in 3 killer bonuses if you take action now...

If that's not enough, we'll even guarantee your success by putting ALL of the risk on us!

If you apply this system as we've laid out in the Martial Arts Early Learning System and bonus ebooks, and you don't at least double your student base within 12 months, we will promptly write you a check refunding every cent you've invested. And all of the bonuses are yours to keep. That's our guarantee and promise to you - but you must implement it, work at it consistently and give it an opportunity to thrive. The guarantee is valid up to the last second of the last day of the 12 month period.

It doesn't matter what style of martial arts you teach either - karate, tae kwon do, kung fu, etc. The system works so long as you're prepared to teach children.

As most school's student bases are predominantly kids, this system can skyrocket your student numbers, boost your school's morale and exponentially grow your club in record time.

It's a great feeling to transform your club into a business, quit your 9-5 job and experience the freedom of your own successful and financially stable martial arts school.

That's what we did...

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